The challenge: How to systematically tackle the problem of homelessness?

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The process: Together with Printlab and Fajter in December 2016, Brodoto launched a promotional campaign to recruit homeless people.

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The solution: The role of the Brodoto team was to prepare and carry out a promotional campaign on social media to increase sales of Ekoteka's products to raise enough funds to print an additional 1,000 copies of Street Fajter magazine. The noble goal was to recruit more homeless people to resell the magazine.