Challenge: VUK Youth Association from Varaždin invited us to hold a three-day workshop on marketing for youth and the unemployed.

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Process: Given the different profiles of participants and their interests, the basics but also the more advanced parts of marketing and public relations were covered.

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Solution: We decided to create a workshop through theory and practical examples and exercises, in order to achieve good results and motivate the participants to apply for their own projects. Fifteen students are now familiar with marketing theory and examples of campaigns implemented to show the participants how marketing works in practice.