The challenge: Social entrepreneurs in Croatia have started a business; after a while, the business needs raising to a higher level. The development or expansion of the industry requires skills and knowledge provided by the "In the Zone" accelerator. Still, it is necessary to attract the right number and profile of potential candidates and participation.

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The process: In the local environment, it is necessary to find social entrepreneurs who are just in the stage of business development and expansion and to inform them about the mentoring support they receive through the project.

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The solution: Social Campaign and PR Campaign - Creatin content and running a PR Campaign.